capabilities - television

Viewers can stream OTT video content through an array of platforms, including Smart TVs, computers, mobile devices, gaming consoles, and streaming devices like Roku, AppleTV, and Amazon Fire TV Stick.

Consumers have embraced OTT in astonishing numbers. With thousands of shows available at the press of a button, it is quickly becoming a must-buy in any marketing campaign.

An online OTT device knows who is home and watching programming based on the cookies and tracking running on most smartphones. This absolute groundbreaking technology capability allows a savvy marketing agency to place your commercial with hyper-focused targeting- reducing ad budget waste.

Do not think that this type of advertising works exclusively on millennials. According to the TEGNA marketing materials, more than 60% of OTT viewers are ages 25-54.

OTT is a great way to extend your campaign reach to include cord-cutters! These are consumers that no longer subscribe to satellite or cable and are watching over two-and-a-half hours of OTT content each day!

We match viewers with interests, behaviors, and demographics that we define for your campaign. 

For example:

We make sure we are targeting home-owners with home improvement commercials.

We advertise customers interested in buying a car with automotive advertising.

We target high-income homes with high-income furniture advertisements.

A Roku will run advertising targeted to your actual ideal customer based on the content they like to watch.