tHE POWER OF TELEVISION
Frequency is the name of the game in cable and satellte.
Every Cable and Satellite network have thousands of channels worth of commercial inventory.
Cable and Satellite television consists of HGTV, Fox News, CNN, E!, and hundreds more. Dish, DirecTV, Spectrum, CableVision, Comcast, etcetera are all different providers and each provider has their own separate commercial inventory. This means that if your commercial is on Dish, it is NOT also airing on Comcast unless you also buy it on Comcast. Expect to invest about 16 cents per view with cable/satellite.
Typically cable/satellite stations cover any investment an agency would require. So you get an advertising agency dedicated to communicating with your station partners at no extra charge. Some local agencies charge flat monthly fees in addition to a 15% agency fee, basically getting paid twice. Sancus Advertising Agency does not charge a flat monthly fee.
Sancus Advertising Agency will contact the stations on your behalf and negotiate the most efficient price possible for your marketing campaign. We also handle all paperwork, billing, makegoods, under-delivery and become the primary contact person for any advertising sales calls.
Contact Sancus Advertising Agency for a free consult and learn more about these types of advertising metrics, and find out if they are right for your business.
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