tHE POWER OF TELEVISION
The living room is still the heart of the home.
People continue to spend more time watching television than any other entertainment medium.
Mastering this method of advertising can make or break a marketing campaign. There are three primary methods of consuming content, each with their own strengths and weaknesses.
Broadcast television networks are Fox, CBS, NBC, ABC, CW, Telemundo, etc. Typically, these stations carry a blend of local news, syndicated programming, and network programming. Local television stations will have more commercial inventory during local news, which helps bring in the most efficient exposure to your commercial. When your business advertises with a broadcast station, your commercial airs on every cable, every satellite, and every antenna that is tuned to that station. Thusly, advertising on broadcast means your commercial is available to 100% of the market. Broadcast television is also free over-the-air with an antenna. A good agency can typically get these commercials down to 1 or 2 cents per view.
Typically broadcast stations cover any investment an agency would require. So you get an advertising agency dedicated to communicating with your station partners at no extra charge. Some local agencies charge flat monthly fees in addition to a 15% agency fee, basically getting paid twice. Sancus Advertising Agency does not charge a flat monthly fee.
Sancus Advertising Agency will contact the stations on your behalf and negotiate the most efficient price possible for your marketing campaign. We also handle all paperwork, billing, makegoods, under-delivery and become the primary contact person for any advertising sales calls.
Cable and Satellite television consists of HGTV, Fox News, CNN, E!, and hundreds more. Dish, DirecTV, Spectrum, CableVision, Comcast, etcetera are all different providers and each provider has their own separate commercial inventory. This means that if your commercial is on Dish, it is NOT also airing on Comcast unless you also buy it on Comcast. Expect to invest about 16 cents per view with cable/satellite.
Connected television is the newest form of viewing television and gains more viewers every day. Common devices that serve connected tv viewing include Roku, Apple TV, Chromecast, modern video game systems, and others. Also known as OTT (over-the-top), this type of television watching puts viewers in charge of what they watch, when they watch, and how they watch. OTT targeted commercials run in most of the applications seen on connected devices, and run around 4 cents per view.
Contact Sancus Advertising Agency for a free consult and learn more about these types of advertising metrics, and find out if they are right for your business.
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